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Marketing Communications notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 43 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
- Summary
- • 69 pages •
Summery of the book: 'Marketing Communications - A European perspective' (6th edition) - De Pelsmacker, Geuens and Van Den Bergh Chapters: 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 and 14
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
- Summary
- • 36 pages •
A summary of chapter 3, 4, 7 & 13 (p. 518 - 535) of Marketing Communications: A European perspective, sixth edition.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
- Summary
- • 129 pages •
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
Dit is een samenvatting van het vak Marketingcommunicatie. Maar tegelijkertijd ook van het boek van de Pelsmatcker, Geuens & van Den bergh (marketing communications. a european perspective, zesde editie (2017)). behalve hoofdstuk 3 en 12.
- Summary
- • 72 pages •
Dit is een samenvatting van het vak Marketingcommunicatie. Maar tegelijkertijd ook van het boek van de Pelsmatcker, Geuens & van Den bergh (marketing communications. a european perspective, zesde editie (2017)). behalve hoofdstuk 3 en 12.
Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
- Summary
- • 95 pages •
Marketing Communications Summary, Chapters: 1-11, 13-14 Book: Marketing Communications, A European Perspective 6th edition.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
- Summary
- • 32 pages •
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
- Summary
- • 146 pages •
This document contains all the chapters of Marketing communication that should be known (chapters 1-8 & 13-14). This is only for the Business economics - Marketing course. It contains all slides from the lessons, with extensive notes from all lessons. Everything is in English.
Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University
- Summary
- • 29 pages •
Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University
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Newest Marketing Communications summaries
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
- Summary
- • 129 pages •
Deze samenvatting bevat alle collegenotities en inhoud van het boek 'Marketing Communications: A European Perspective' van P. De Pelsmacker (hoofdstukken 1-7 en 13-14). Geslaagd in eerste zit met 18/20.
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
- Summary
- • 58 pages •
Summary for CPI2 Theory CAMPAIGN: PLANNING AND IMPLEMENTATION 2020-2021 - Includes all powerpoint and lecture notes
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
- Summary
- • 16 pages •
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Summary
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
- Summary
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview
- Summary
- • 19 pages •
Samenvatting 2021 marketing communicatie tilburg master marketing management met gastlessen overview
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
- Class notes
- • 28 pages •
Marketing Communication summary ALL lectures 2021 for Marketing Management / analytics master
Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
- Summary
- • 88 pages •
Summary written in English of all chapters from and the book & clips of the lectures. Chapter 1, 2,3,4,5,6,7,8,9,10,11,13&14
Korte samenvatting met alle onderwerpen voor tentamen.
- Summary
- • 19 pages •
Korte samenvatting met alle onderwerpen voor tentamen.
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- Summary
- • 19 pages •
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