Summary Consumer Behavior & Marketing Strategy (H 1 t/m 13) plus begrippenlijst
A detailed summary of chapter 1 to 13 min Chapter 4 of the book Consumer Behavior and Marketing Strategy (J. Paul Peter and Jerry C. Olson). This summary includes glossaries per section, further there clearly explained in the text which means the concept.
Summary Consumer Behavior Peter & Olson 9th edition
Summary of the book Consumer Behavior & Marketing Strategy from Peter & Olson, 9th edition. Includes chapters 1 to 10 and 15 to 19 and important exhibits from these chapters.
Master Marketing, Consumer Behavior, Radboud University, 2016-2017.