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Principles of Marketing notes (1st edition)
Lloyd C. Harris, Nigel Piercy - ISBN: 9781292092898
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View all 64 notes for Principles of Marketing, written by Lloyd C. Harris, Nigel Piercy. All Principles of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Principles of Marketing notes
A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!
- Summary
- • 89 pages •
A summary based on the 700 page book 'Principles of Marketing' by Philip Kotler and lectures of the course Marketing. (IBMS, 1st year). This includes all chapters (1-20) except ch 4. All important information is stated and all important figures are included in the summary. Good luck with your test!
COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
- Summary
- • 19 pages •
COURSE: International Business, year 1, Quarter 1, Marketing & Sales
BOOKk: Principles of Marketing (7th European edition) *2898

CONTENT:
-Chapter 1
-Chapter 3
-Chapter 7 (p. 194)
-Chapter 8 (p. 226-238)
-Chapter 10
-Chapter 12 (p. 340-345 p. 351-356)
-Chapter 14 (p. 408-412 p. 414-415 p. 422-424)
-Chapter 20 (p. 593-594)

OMITTED:
-Sustainable marketing: the call for more environmental and social responsibility (p. 25)
-World population growth (p. 74)
-The changing age structure of the w...
A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.
- Summary
- • 16 pages •
A summary of the lessons and lectures, the marketing communication course, in the first quarter of year 2 of the programme 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
- Summary
- • 54 pages •
Extended summary of Marketing BV quarter Y2Q2. Contains training slides and book chapters.
Bij deze een samenvatting voor het vak 'International Marketing & Sales II'. Deze samenvatting bevat alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.
- Summary
- • 59 pages •
Bij deze een samenvatting voor het vak 'International Marketing & Sales II'. Deze samenvatting bevat alle stof die behandelt is tijdens de hoor-, en werkcolleges evenals de stof die behandelt is in de hoofdstukken van de boeken.
Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class
- Summary
- • 21 pages •
Summary of all information needed for Q1 Y1 International marketing and sales course. Information from book and slides from class
A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
- Summary
- • 18 pages •
A summary of the lessons and lectures, the marketing course, in the second quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, 7th edition'.
Summary of marketing BS Y2-Q1.
Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
- Summary
- • 42 pages •
Summary of marketing BS Y2-Q1.
Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
- Summary
- • 36 pages •
Summary Principles of Marketing, Kotler. 7th edition, European edition. Chapters 1-8 chapter 20.
Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 4 pages •
Summary of Chapter 7 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
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Newest Principles of Marketing summaries
Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2
- Summary
- • 12 pages •
Summary for the study international business: Principles of marketing. based on Year 2, Quarter 2
samenvatting van marketing strategy 8 tm 18 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
- Summary
- • 24 pages •
samenvatting van marketing strategy 8 tm 18 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
hoofdstuk 1 2 3 5 6 7 19 20 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
- Summary
- • 4 pages •
hoofdstuk 1 2 3 5 6 7 19 20 
Kotler, P., Armstrong, G., Harris, L. C., & Piercy, N. (2017). Principles of Marketing - 7th European Edition
principles of marketing chapter 7 
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This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. 
This summary contains the following chapters: 
1,2,3,5,6,7,8,9,12,18, 20
- Summary
- • 93 pages •
This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. 
This summary contains the following chapters: 
1,2,3,5,6,7,8,9,12,18, 20
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