Summary
Samenvatting Essentie van dienstenmarketingmanagement
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beknopte samenvatting van het boek: Essentie van Dienstenmarketingmanagement.
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Some examples from this set of practice questions
1.
Noem de vier basis kenmerken van een dienst.
Answer: -Ontastbaarheid -Onscheidbaarheid -Heterogeniteit -Interactiviteit
2.
Wat is een prosumer?
Answer: De klant is betrokken bij de diensten. Hierbij helpt de klant vaak met PROduceren, terwijl hij tevens de conSUMER van de dienst is.
3.
Noem de zes P's van de marketingmix.
Answer: product, plaats, promotie, prijs, personeel en proces.
4.
Welke fases kent de productlevenscyclus van diensten?
Answer: -Introductiefase -Groeifase -Volwassenheidsfase -Verzadigingsfase -Vervalfase
5.
Welke soorten marketing zijn er?
Answer: -Industriële marketing -Detailhandelsmarketing / retailmarketing -Non-profit marketing -Internationale marketing -Dienstenmarketing
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