Exam (elaborations)
MKT 100 Week 10 Assignment 2: Situation Analysis (Amazon)/ Rated A+
- Course
- MKT 100 (MKT100)
- Institution
- California Southern University
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction, and loyalty. What do the customers buy/use? What changes can the company/brand expect in the future? How can the company/brand better serve...
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