CSTR 101
Indian River State College
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CSTR Summary Notes – Session 1-5 Term 2
- Exam (elaborations) • 9 pages • 2023
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- $9.49
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1. Porter’s 5 competitive forces1 
 
1 NOT FORCES – Industry growth, Technology, Government, Complementary products – these affect 5 forces – evaluate how. 
Threat - New Entrant 
• Barriers to entry: 
1. Supply side EOS - 
low costs. 
2. Demand side EOS - 
Network effects. eg. FB 
3. Customer Switching 
cost eg. SAP ERP 
4. Capital requirement 
- incl credit, inventory, 
advertisement 
5. Incumbency 
advantage - cumulative 
experience, brand 
identity 
6. Distribution access 
blocked -...
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