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Introduction to Segmentation, Targeting, Positioning
- Class notes • 1 pages • 2019
- Available in package deal
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- $7.20
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An introduction to the segmentation, targeting and positioning (STP) model
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Introduction to the Marketing Mix
- Class notes • 2 pages • 2019
- Available in package deal
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- $7.20
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An introduction to the marketing mix (the 7P's)
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Introduction to Marketing Metrics
- Class notes • 1 pages • 2019
- Available in package deal
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- $7.20
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An introduction to marketing metrics and KPI's
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Fundamentals of Marketing Summary
- Summary • 9 pages • 2019
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- $3.85
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Extensive Marketing Summary (English)

Extensive and structured summary that covers the basic and the ins and outs of national and international marketing. Consists of 9 full pages that include examples and detailed images.
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Marketing Environment
- Study guide • 4 pages • 2019
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- $10.49
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A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals
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Introduction to Marketing Communications Pt 1
- Class notes • 4 pages • 2019
- Available in package deal
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- $7.20
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An introduction to marketing communications, including the communications mix
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Introduction to Buyer Behaviour
- Class notes • 2 pages • 2019
- Available in package deal
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- $7.20
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This document is an introduction to buyer behaviour. It includes transactional marketing, relationship marketing, psychology of customers, purchase motivations, personality theories and more.
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Introduction to Marketing Communications Pt 2
- Class notes • 3 pages • 2019
- Available in package deal
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- $7.20
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Introduction to Marketing Communications, including the Communications Mix
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Fundamentals of Marketing Summary
- Summary • 50 pages • 2018
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- $6.70
- 48x sold
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Detailed summary of the Fundamentals of Marketing book from Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti in English 
Gedetailleerde samenvatting van het Fundamentals of Marketing boek van Paul Baines, Chris Fill, Sara Rosengren, en Paolo Antonetti in het Engels
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Fundamentals of Marketing Summary
- Summary • 50 pages • 2018
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- $6.70
- 3x sold
- + learn more
Detailed summary of the book Fundamentals of Marketing by Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonett
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