Cross cultural marketing

Summary Cross Cultural Marketing International Business Administration

Summary containing all the lectures and knowledge clips discussed during the lectures of the course Cross Cultural Marketing given in the first year of International Business Administration at the Vrije Universiteit Amsterdam. By learning this summary I personally passed the final exam.

Cross Cultural Marketing, Final Marketing Plan Report, VU, International Business Administration, Year 1. Full report

Summary of marketing articles for the exam

This is an in-depth article which contains the content for all lectures 1-9 of Cross Cultural Marketing, specifically made for IBA students at the VU. The article touches upon examples, extra information, and essential terms and concepts given by the CCM lecturer, Ingmar Leijen. It is based upon exam content.

Cross Cultural Marketing, Summary / Cheatsheet articles exam relevant, VU, International Business Administration, Year 1

Summary of the lecture and the relevant scientific articles

All the information from the slides of CCM lectures

Summary of course lectures