Strategische en Study guides, Class notes & Summaries

Summary of all important topics and Strategic Marketing (MGS) pages. Book “A Framework for Marketing Management” chapter 1, 2, 4, 6, 7, 8, 10, 12.

STRATEGISCH MANAGEMENT Doel van strategisch management:  Verklaren van performantie van organisaties o Waarom is ene bedrijf succesvoller dan andere in dezelfde omstandigheden? o Heeft te maken met onderliggende competenties en met concurrenten  Verklaren van voortdurende successen van organisaties o Bv Apple o Ligt vaak niet aan het product, maar aan onderliggende competenties die maken dat sommige organisaties voortdurend succesvol en innovatief kunnen zijn  Voorspellen van p...

This summary covers the core concepts of business strategy, starting with the definition of strategy and the need for a well-defined and specific plan. Hambrick and Fredrickson's Strategy Diamond is introduced as a practical tool for effectively structuring and communicating strategy. Sensitivity analysis is emphasized as a strategic management tool for assessing the impact of variations in key factors on business strategy outcomes. The Michael Porter's Five Forces model is presented, empha...

Samenvatting Inleiding in de Bedrijfskunde 2020 Erasmus Universiteit Rotterdam School of Management Bedrijfskunde. College 1 Introductie en geschiedenis van bedrijfskunde Hoofdstuk 1 boek lezen In het midden van het framework zie je de kernelementen van de bedrijfsactiviteiten. Dit zijn de bouwstenen van een bedrijf. Soorten systemen en theorieën: - Bureaucratic management: max weber; bedrijven als hiërarchieën - Scientific management; Fredrick Taylor; bedrijven als machines - Hu...

Bevat samenvatting van: 1 --> Dobelli R (2010) – Avoid News: Towards a Healthy News Diet. 2 --> Bhatti Y (2010) – What Would Happen If We Were Better Informed? Simulating Increased Knowledge in European Parliament (EP) Elections. 3 --> Sherry (2004) – Media Effects Theory and the Nature/Nurture Debate: Historical Overview and Directions for Future Research 4 --> Shoemaker PJ (1996) – Hardwired for News: Using Biological and Cultural Evolution to Explain the Surveillanc...

Summaries containing the most important points of all 22 articles that are needed for the Media & Informatie exam. Article 1: Bhatti: What would happen if we were better informed? Simulating increased knowledge in European parliament elections, Article 2: Dobelli: Avoid News – Towards a Healthy News Diet, Article 3: Shoemaker: Hardwired for news: using biological and cultural evolution to explain the surveillance function, Article 4: Ball-Rokeach: Media Systems Dependency Theory, Article 5: ...

This is a complete successful 4th year graduation thesis for HEM Hotel & Event Management of September 2019. Subject: Determine optimal marketing strategy for a Dutch travel agency. Pages: 124. Purpose: increase in turnover. A very extensive thesis with theoretical framework and detailed practical research. Includes: int. and external market analyses, BMC model, SWOT, 7-S model, marketing mixes, confrontation matrix and strategic options. A super thesis to save quite a bit of time. With extensiv...