Bad 302ch19 Study guides, Class notes & Summaries

ch19 Student: ___________________________________________________________________________ 1. One problem facing advertisers is that consumers screen out messages that are not relevant to them. True False 2. Glenn is using a push strategy to promote his new, self-published financial guidebook. He is directly promoting it to readers in the Wall Street Journal. True False 3. The three general objectives of advertising are to select, target, and promote. True False 4. An advertisement stati...