Mktg 351 exam questions Study guides, Class notes & Summaries

ACTUAL 2023 CSUF Bus Mktg 351 Exam 1 Review Questions(Chapter 1-7 (Review Questions))With 100% Correct Answers. If a car company releases an affordable model, but the vehicle is only available in white, would it be successful in today's market? a. No, because consumers have specific wants b. Yes, the vehicle will be affordable c. No, white color is not appealing d. Yes, there is always a market for any product a. No, because consumers have specific wants

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CSUF MKTG 351 Final Exam Questions and Answers 100% Pass Importance of services to the economy - 55% of all US GDP - 10 out of 11 service sectors increased their revenue last year - Largest gains from Internet and Broadcasting: Google Facebook, Pandora, Spotify, SiriusM --- Interpublic Group - One of the largest How services differs from groups - Intangible - Inseparable - Heterogeneous - Perishable Intangible --- Services cannot be touched, seen, tasted, heard, or felt in the ...

CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass Promotional Mix 1) advertising 2) public relations 3) sales promotions 4) personal selling 5) social media promotion Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response promotional strategy a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convince buyers that the prod...

CSUF MKTG 351 Exam 1 Kim Questions and Answers Already Passed marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large exchange people giving up something in order to receive something they would rather have production orientation a philosophy that focuses on the internal capabilities of the firm rather than on the desires and needs of the marketplace ...

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