Lectknancy
On this page, you find all documents, package deals, and flashcards offered by seller lectknancy.
- 6109
- 0
- 167
Community
- Followers
- Following
3 Reviews received
6275 items
Global Marketing Exam Study Guide Questions and Answers
Market Penetration - ANSWER-A marketing strategy defined by getting existing customers to buy more products that exist already. 
 
Market Development - ANSWER-A marketing strategy defined by taking existing products into new markets 
 
Product Development - ANSWER-A marketing strategy defined by developing new products and placing them into existing markets. 
 
Diversification - ANSWER-A marketing strategy defined by developing new products for new markets. 
 
Marketing - ANSWER-the activity, se...
- Package deal
- Exam (elaborations)
- • 7 pages •
Market Penetration - ANSWER-A marketing strategy defined by getting existing customers to buy more products that exist already. 
 
Market Development - ANSWER-A marketing strategy defined by taking existing products into new markets 
 
Product Development - ANSWER-A marketing strategy defined by developing new products and placing them into existing markets. 
 
Diversification - ANSWER-A marketing strategy defined by developing new products for new markets. 
 
Marketing - ANSWER-the activity, se...
Global Marketing Exam Review Questions with Verified Answers
The goal of global marketing is to: - ANSWER-Give the firm a competitive marketing advantage, communication about the products and services, and exchanging them internationally. 
 
Global marketing is a ______ response to the intertwined nature of business opportunities. - ANSWER-Proactive. 
 
Motives for International/Global Marketing Strategies: - ANSWER--demand oriented. 
-supply/cost oriented. 
-follow the customer. 
-follow the competitor. 
-financial resources. 
 
Demand Oriented Motive Ch...
- Package deal
- Exam (elaborations)
- • 15 pages •
The goal of global marketing is to: - ANSWER-Give the firm a competitive marketing advantage, communication about the products and services, and exchanging them internationally. 
 
Global marketing is a ______ response to the intertwined nature of business opportunities. - ANSWER-Proactive. 
 
Motives for International/Global Marketing Strategies: - ANSWER--demand oriented. 
-supply/cost oriented. 
-follow the customer. 
-follow the competitor. 
-financial resources. 
 
Demand Oriented Motive Ch...
Global Marketing Exam Review Questions with Correct Answers
What is the most difficult social issue to translate between culture? - ANSWER-Humor 
 
What is the most respectful bow called? - ANSWER-Salkeirei 
 
What is Balance of Payments(BoP)? - ANSWER-1.System of accounts that records a nations international transactions. 
2. It is all the transaction between its residents and the rest of the world 
3.Also gives overall view of international economy 
 
What is Globalization? - ANSWER-Implementation of free trade on a global scale. 
 
How is globalizatio...
- Package deal
- Exam (elaborations)
- • 13 pages •
What is the most difficult social issue to translate between culture? - ANSWER-Humor 
 
What is the most respectful bow called? - ANSWER-Salkeirei 
 
What is Balance of Payments(BoP)? - ANSWER-1.System of accounts that records a nations international transactions. 
2. It is all the transaction between its residents and the rest of the world 
3.Also gives overall view of international economy 
 
What is Globalization? - ANSWER-Implementation of free trade on a global scale. 
 
How is globalizatio...
Global Marketing Exam Questions with Correct Answers
What is Global Marketing? - ANSWER-The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit 
 
Why is Global Marketing Different? - ANSWER-It generates new organizational challenges. 
 
G-7 - ANSWER-USA, Germany, UK, France, Japan, Canada, Italy 
 
BRIC - ANSWER-Brazil, Russia, India, China 
 
N-11 - ANSWER-Bangladesh Egypt Indonesia Iran Korea Mexico Nigeria Pakistan Philippines Turkey Vietnam 
 
Wh...
- Package deal
- Exam (elaborations)
- • 13 pages •
What is Global Marketing? - ANSWER-The performance of business activities that direct the flow of a company's goods and services to consumers or users in more than one nation for a profit 
 
Why is Global Marketing Different? - ANSWER-It generates new organizational challenges. 
 
G-7 - ANSWER-USA, Germany, UK, France, Japan, Canada, Italy 
 
BRIC - ANSWER-Brazil, Russia, India, China 
 
N-11 - ANSWER-Bangladesh Egypt Indonesia Iran Korea Mexico Nigeria Pakistan Philippines Turkey Vietnam 
 
Wh...
Global Marketing Exam Questions and Answers Latest Update
Global Marketing - ANSWER-Scope of activities are outside the hoe country market 
 
Market penetration strategy - ANSWER-Existing products in existing markets, what can we do to sell more without expanding to new places/ products i.e. rewards programs 
 
Product development strategy - ANSWER-New products in existing markets, develop new products or change existing products, i.e. McDonald's in other countries 
 
Market development strategy - ANSWER-Existing products in new markets, introducing p...
- Package deal
- Exam (elaborations)
- • 8 pages •
Global Marketing - ANSWER-Scope of activities are outside the hoe country market 
 
Market penetration strategy - ANSWER-Existing products in existing markets, what can we do to sell more without expanding to new places/ products i.e. rewards programs 
 
Product development strategy - ANSWER-New products in existing markets, develop new products or change existing products, i.e. McDonald's in other countries 
 
Market development strategy - ANSWER-Existing products in new markets, introducing p...
Global Marketing Midterm 1 Exam Questions with Correct Answers
1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: 
A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements. - ANSWER-E) McDonald's standardizes all produc...
- Package deal
- Exam (elaborations)
- • 6 pages •
1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: 
A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements. - ANSWER-E) McDonald's standardizes all produc...
Global Marketing Pearson Test 1 Exam Questions with Correct Answers
A company's value chain is made up of ________. 
 
A. marketing processes 
B. value, price, and benefits 
C. marketing, product design, product pricing, manufacturing, and globalization 
D. marketing, product design, manufacturing, and transportation logistics 
E. marketing, finance, and operations - ANSWER-D. marketing, product design, manufacturing, and transportation logistics 
 
Which of the following provides the best guide to creating perceived value? 
 
A. Perceived benefits ÷ Perceived...
- Package deal
- Exam (elaborations)
- • 15 pages •
A company's value chain is made up of ________. 
 
A. marketing processes 
B. value, price, and benefits 
C. marketing, product design, product pricing, manufacturing, and globalization 
D. marketing, product design, manufacturing, and transportation logistics 
E. marketing, finance, and operations - ANSWER-D. marketing, product design, manufacturing, and transportation logistics 
 
Which of the following provides the best guide to creating perceived value? 
 
A. Perceived benefits ÷ Perceived...
Global Marketing Practice Exam Questions with Compete Solutions
e - ANSWER-1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: 
 
A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements. 
 
b - ANSWER-2.When you call Unit...
- Package deal
- Exam (elaborations)
- • 7 pages •
e - ANSWER-1.All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except: 
 
A) McDonald's standardizes some product elements and adapts others. 
B) McDonald's standardizes some place elements and adapts others. 
C) McDonald's standardizes some promotion elements and adapts others. 
D) McDonald's standardizes some price elements and adapts others. 
E) McDonald's standardizes all product elements. 
 
b - ANSWER-2.When you call Unit...
Global Marketing Review Exam Questions with Correct Answers
What is a free market? - ANSWER-minimal government intervention and regulation in business 
 
Marketing Mix - ANSWER-Product, price, place and promotion 
 
What is the value equation? - ANSWER-benefits/price 
 
globalization (standardization) - ANSWER-essence of mass marketing, developing standardized products marketed worldwide with a standardized marketing mix 
 
global localization (adaption) - ANSWER-mixing standardization and customization in a way that minimizes costs while maximizing sati...
- Package deal
- Exam (elaborations)
- • 4 pages •
What is a free market? - ANSWER-minimal government intervention and regulation in business 
 
Marketing Mix - ANSWER-Product, price, place and promotion 
 
What is the value equation? - ANSWER-benefits/price 
 
globalization (standardization) - ANSWER-essence of mass marketing, developing standardized products marketed worldwide with a standardized marketing mix 
 
global localization (adaption) - ANSWER-mixing standardization and customization in a way that minimizes costs while maximizing sati...
Global Marketing Test 1 Exam Questions with Latest Update
Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
Global Marketing - ANSWER-The scope of activities outside the home market 
 
Global Industries - ANSWER-An industry is global to the extent that a company's industry position in one country is interdependent with its industry position in another country 
 
Indicators of globalization - ANSW...
- Package deal
- Exam (elaborations)
- • 7 pages •
Marketing - ANSWER-the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large 
 
Global Marketing - ANSWER-The scope of activities outside the home market 
 
Global Industries - ANSWER-An industry is global to the extent that a company's industry position in one country is interdependent with its industry position in another country 
 
Indicators of globalization - ANSW...
Endpoint Security EDR Exam Questions with Complete Solutions
Natural Science Final Exam Study Guide Questions and Answers
this helped a lot
State Farm Assessment Exam Questions with Correct Answers