BUSI 430 EXAM 4
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Question 1 
1. While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
1. Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
1. In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image...
- Exam (elaborations)
- • 9 pages's •
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Busi 430 Exam 4•Busi 430 Exam 4
Preview 1 out of 9 pages
Question 1 
1. While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
1. Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
1. In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image...
Question 1 
While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image
Emotional
...
- Exam (elaborations)
- • 10 pages's •
-
BUSI 430 EXAM 4•BUSI 430 EXAM 4
Preview 1 out of 10 pages
Question 1 
While it is important for a database to record every transaction with a customer, recording of interactions that are unrelated to a purchase are not necessary.
True 
False 
2 points 
Question 2 
Premiums are prizes or gifts consumers receive when purchasing products.
True 
False 
2 points 
Question 3 
In ad tracking research, if respondents are asked if they have a "general positive feeling about a brand," the measure obtained is which type of score?
Impression
Brand image
Emotional
...