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1ZAUC0

Technische Universiteit Eindhoven (TUE)

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Summary articles 1ZAUC0

  • Summary articles 1ZAUC0

  • Summary • 5 pages • 2016
  • A brief summary of the articles for the intermediate exam of 1ZAUC0 - Marketing in Action from the University of Technology Eindhoven (TU/e). The titles of the articles are: 01 The New Complete Marketer 02 Blue Ocean Strategy 03 Customer Intimacy and Other Value Disciplines 04 The Half-Truth of First-Mover Advantage 05 Value Innovaiton 06 Delusions of Success
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