Pelsmacker Study guides, Class notes & Summaries
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Marketing communications + zelfstudie
- Summary • 128 pages • 2023
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- $7.71
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ENGLISH! 
Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
- Summary • 31 pages • 2024
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This summary includes all obligatory course materials: 
- Full textbook Persuasive Advertising by Scott Armstrong 
- Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker 
- Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis 
- Articles from Goldenberg 
 
This summary also includes the most important lecture notes. 
Notes from the guest lecture are NOT included. 
 
Good luck with the exam! :)
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Summary book Marketing Communications 2023
- Summary • 29 pages • 2023
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A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 6/7: Media planning 
Chapter 12/13: Measuring Campaign effectiveness 
 
REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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Summary marketing communications
- Summary • 141 pages • 2022
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- $8.25
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
Get paid weekly? You can!
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PROMOTION: Advertising and Communication Complete Package
- Summary • 132 pages • 2024 Popular
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- $22.04
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This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. 
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GET ALL THESE BENEFITS: 
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Safe yourself 80+ hours by using this as your coursebook: 
- Use it to get FULL POINTS for the bonus quizzes! 
- Use it for the mandatory reading! 
- Use it to ACE the open-book exam! 
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Save yourself 75%! 
132 pages total instead of 508! 
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Use this to save yourself time while still getting all the knowledge! 
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Pri...
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COMPLETE Summary Marketing Communication (incl. book + papers) 2022
- Summary • 101 pages • 2022
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A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)
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Summary Book Marketing Communication (De Pelsmacker et al., 2018)
- Summary • 7 pages • 2021
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Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." 
 
Chapter 3: How marketing communications work 
Chapter 4: Marketing communications planning 
Chapter 7: Media planning 
Chapter 13: Measuring campaign effectiveness
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Ideale samenvatting voor Marketing Communications!
- Summary • 84 pages • 2022
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- $9.36
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Volledige samenvatting van lessen + handboek
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
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- $4.51
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Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
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