Marketing Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Marketing? On this page you'll find 71344 study documents about Marketing.
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Test Bank for Marketing Management, 16th edition by Philip Kotler
- Exam (elaborations) • 834 pages • 2022
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Test Bank for Marketing Management 16e 16th edition by Philip Kotler, Alexander Chernev. 
ISBN-13: 7158 
 
Full Chapters test bank included 
 
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 
 
1. Defining Marketing for the New Realities 
2. Marketing Planning and Management 
 
PART 2: UNDERSTANDING THE MARKET 
3. Analyzing Consumer Markets 
4. Analyzing Business Markets 
5. Conducting Marketing Research 
 
PART 3: DEVELOPING A WINNING MARKETING STRATEGY 
6. Identifying Market Segments and Target C...
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Samenvatting - gastsprekers Marketingethiek
- Summary • 78 pages • 2023
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Samenvatting van alle te kennen gastsprekers voor dit vak 
 door prof Hudders
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Social Media Marketing - Final Exam Summary
- Summary • 21 pages • 2023
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This document includes all articles that are needed to be studied before the exam of Social Media Marketing.
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TEST BANK for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong. Complete Chapters 1-20.
- Exam (elaborations) • 1057 pages • 2023
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TEST BANK for Principles of Marketing 18th Edition by Philip Kotler and Gary Armstrong. Complete Chapters 1-20.
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Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank)
- Exam (elaborations) • 1900 pages • 2023
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Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank 
 
Marketing, 6th Canadian Edition, 6e Dhruv Grewal, Michael Levy, Shirley Lichti (Test Bank
And that's how you make extra money
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Summary of the book chapters for Marketing Communications (328248)
- Summary • 61 pages • 2024
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In-depth summary of the following book chapters for Marketing Communications: Chapter 3, 4, 6 and 12. The most recent and correct edition is used to summarize. Good luck with your exams!
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Summary marketing communications
- Summary • 141 pages • 2022
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STILL ACCURATE for the current academic year 
Clear and structured summary of the course Marketing communications. 
All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) 
No extra material needed when you study this summary. 
Goodluck! 
 
 
 
 
- Prof: Lana Mulier
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Theories of Marketing Summary 2023/2024 - UvA BA Master's
- Class notes • 133 pages • 2024
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Available in package deal
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Completed the course successfully on the first semester of academic year 2023/2024. Very up to date detailed notes that include all lectures, q&a's, and literature: articles. 
 
I also have a bundle with answers to reading questions & answers. Check it out and good luck :)
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Strategische Marketingplanning - Online Marketing - Karel Jan Alsem
- Summary • 67 pages • 2023
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Dit is een samenvatting over het boek Strategische Marketingplanning (9789001593490) van de auteur Karel Jan Alsem. Voor iedereen die iets over online marketing wilt weten is dit de perfecte samenvatting dat op een duidelijke en simpele manier is geschreven.
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