Pelsmacker Study guides, Class notes & Summaries

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Marktstudie les + zelfstudie Marktstudie les + zelfstudie Popular
  • Marktstudie les + zelfstudie

  • Summary • 59 pages • 2023
  • Deze samenvatting bevat alle thema's die in de les aan bod zijn gekomen en daarnaast uitbereidingen uit het boek en zelfstudie.
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Marketing communications + zelfstudie Marketing communications + zelfstudie
  • Marketing communications + zelfstudie

  • Summary • 128 pages • 2023
  • ENGLISH! Summary of the course Marketing Communications by Lana Mulier. Includes self study + guest speakers
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Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes
  • Summary of all readings | Advertising and Communication | MSc Marketing Management | EUR Elective | Including lecture notes

  • Summary • 31 pages • 2024
  • This summary includes all obligatory course materials: - Full textbook Persuasive Advertising by Scott Armstrong - Chapters 5, 6 and 8 from Marketing Communications: A European Perspective by Pelsmacker - Chapters 1, 2, 4, 6 and 7 from Effective Advertising: Understanding When, How, and Why Advertising Works by Tellis - Articles from Goldenberg This summary also includes the most important lecture notes. Notes from the guest lecture are NOT included. Good luck with the exam! :)
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Summary book Marketing Communications 2023 Summary book Marketing Communications 2023
  • Summary book Marketing Communications 2023

  • Summary • 29 pages • 2023
  • A summary of the book "Marketing Communications: A European perspective" of de Pelsmacker. For the course Marketing Communications at Tilburg University. Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 6/7: Media planning Chapter 12/13: Measuring Campaign effectiveness REMARK!: This summary is based on the 6th Edition , however it is based on the corresponding chapters of the 7th edition. There should be no differences.
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Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands
  • Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands

  • Summary • 66 pages • 2023
  • Samenvatting Marketing Communications Communicatie- en informatie wetenschappen in het Nederlands alle stof (boek en colleges) voor het studiejaar 2022-2023.
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Summary marketing communications Summary marketing communications
  • Summary marketing communications

  • Summary • 141 pages • 2022
  • STILL ACCURATE for the current academic year Clear and structured summary of the course Marketing communications. All information from classes, extra information from the book and guest lectures are included (also the selfstudy parts) No extra material needed when you study this summary. Goodluck! - Prof: Lana Mulier
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PROMOTION: Advertising and Communication Complete Package PROMOTION: Advertising and Communication Complete Package
  • PROMOTION: Advertising and Communication Complete Package

  • Summary • 132 pages • 2024 Popular
  • This extensive document should be used from the start of the course. Print it to take notes during lectures and use it for the open-book exam. + GET ALL THESE BENEFITS: + Safe yourself 80+ hours by using this as your coursebook: - Use it to get FULL POINTS for the bonus quizzes! - Use it for the mandatory reading! - Use it to ACE the open-book exam! + Save yourself 75%! 132 pages total instead of 508! + Use this to save yourself time while still getting all the knowledge! + Pri...
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Mandatory chapters MarCom Mandatory chapters MarCom
  • Mandatory chapters MarCom

  • Summary • 31 pages • 2022
  • For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. This is a summary of those mandatory chapters.
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COMPLETE Summary Marketing Communication (incl. book + papers) 2022 COMPLETE Summary Marketing Communication (incl. book + papers) 2022
  • COMPLETE Summary Marketing Communication (incl. book + papers) 2022

  • Summary • 101 pages • 2022
  • A complete summary of the lectures and tutorials of the course. The mandatory papers are also included as well as the mandatory book chapters. (it also includes quizzes from the tutorial which are representative of the exam questions)
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Samenvatting marketingcommunicatie Odisee 2022 Samenvatting marketingcommunicatie Odisee 2022
  • Samenvatting marketingcommunicatie Odisee 2022

  • Summary • 123 pages • 2023
  • Dit is een samenvatting met alle voorbeelden van de klas + afbeeldingen bij voorbeelden. Alle hoofdstukken die samengevat zijn, zitten in de Inhoudstafel.
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