Summary
Summary Effectiviteitonderzoek
- Course
- Institution
Book: 'media and advertising' John Faasse Marjolein Moorman & Peter Neijens (Chapter 3, 5.4, 6.4, 7.4, 8.4, 9.4, 10.4) + Book: accountability of communication 'by Marita Vos and Henny Schoemaker (Chapter 2, 4, 5, 6, 7)
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