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Best selling Marketing notes
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Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023 Popular
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This document includes the lecture noted of the course Foundations of Marketing.
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Marketing Management - lecture notes
- Class notes • 59 pages • 2023 Popular
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The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
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BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 Popular
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Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
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BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 Popular
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Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
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BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023 Popular
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Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
Newest Marketing summaries
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Marketing Management - lecture notes
- Class notes • 59 pages • 2023 New
- Available in package deal
-
- $7.84
- + learn more
The document contains a summary of the lecture notes for the course Marketing Management from the minor Business Administration.
-
Lecture notes the foundations of marketing
- Class notes • 17 pages • 2023 New
-
- $7.84
- + learn more
This document includes the lecture noted of the course Foundations of Marketing.
-
BUSI 2204 - Chapter 6 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 New
-
- $9.49
- + learn more
Chapter 1: Introduction to Marketing 
Content Covered: 
- The scope and challenge of marketing 
- The marketing process 
- The customer-driven marketing strategy 
- The marketing environment 
- The company’s marketing mix 
- The company’s customer value proposition
Do you also write study notes yourself? Put them up for sale and earn every time your document is purchased.
-
BUSI 2204 - Chapter 4 Summary - Marketing, ISBN: 9781292146508
- Summary • 4 pages • 2023 New
-
- $9.49
- + learn more
Chapter 4: Connecting with Customers 
Content Covered: 
- Developing effective customer relationships 
- Designing customer-driven marketing programs 
- Crafting customer-driven marketing strategies
-
BUSI 2204 - Chapter 5 Summary - Marketing, ISBN: 9781292146508
- Summary • 6 pages • 2023 New
-
- $9.49
- + learn more
Chapter 5: Creating and Capturing Customer Value 
Content Covered: 
- Understanding customer value 
- Developing products 
- Crafting services 
- Building customer value 
- Capturing customer value
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Summary Marketing and Sales | IBS Year 1 | Hogeschool van Amsterdam
- Summary • 16 pages • 2019 New
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- $8.40
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Summary created for the course Marketing and Sales in the first year of the study International Business. It covers all the necessary chapters and contains visuals, tables, and diagrams. The summary is written based on the book "Marketing - an introduction" created by Gary Armstrong..
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Summary Marketing: an Introduction
- Summary • 28 pages • 2019 New
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- $5.60
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Study: International Business (HanzeHogeschool, year 1) Course: International Marketing: Foundations. Book: Marketing: An introduction (Global edition); 13t edition, Kotler, Philip & Armstrong, Gary.
Summary of chapter 1, 2, 3, 6, 7, 8, 9, 10, 12, 14, 16
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Bachelor Thesis - A marketing strategy for the German marketing of company X to boost overall sales (GRADED WITH AN 8)
- Thesis • 69 pages • 2018 New
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- $12.32
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This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...
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Summary exam 1
- Summary • 26 pages • 2018 New
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- $6.16
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A summary of Marketing an introduction thirteenth edition of chapters 2,3,6,7,8,10,12 and 13.
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Foundations of Marketing Chapters Summary
- Summary • 22 pages • 2019 New
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- $6.16
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A summary of chapters 1 2 3 5 6 7 8 9 10 11 12 13 14 of the book 'Marketing an Introduction', this summary can be used to study for the Foundations of Marketing exam for first-year European Studies students.
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