Principles of consumer studies

Wageningen University (WUR)

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Summary chapter 1-15 Principles of consumer studies
  • Summary chapter 1-15 Principles of consumer studies

  • Summary • 147 pages • 2014
  • Extensive English summary of the book. The size is achieved by a large spacing, large font and lots of graphics and figures. Very good substitute for the reading of the book. shorter version follows.
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Lectures 1-16: extensive lecture notes
  • Lectures 1-16: extensive lecture notes

  • Class notes • 65 pages • 2014
  • Extensive lecture notes of all lectures; 1-16 (except for lecture 3, which was about the assignment). It includes both the content of the slides (incl. figures) and additional information (explanation about the theories by the lecturers).
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