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E-commerce 2013, 9e (Laudon/Traver)

Chapter 2 E-commerce Business Models and Concepts



1) A value proposition defines how a company's product or service fulfills the needs of a customer.

Answer: TRUE





2) The terms revenue model and financial model can be used interchangeably.

Answer: TRUE





3) In order to be considered successful, a firm must produce returns greater than alternative investments.

Answer: TRUE





4) An asymmetry exists whenever one participant in a market has ...
TestBank CH 2-7 - MCQ & TF ONLY Exam (elaborations) ECOM101
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E-commerce 2013, 9e (Laudon/Traver)

Chapter 2 E-commerce Business Models and Concepts



1) A value proposition defines how a company's product or service fulfills the needs of a customer.

Answer: TRUE





2) The terms revenue model and financial model can be used interchangeably.

Answer: TRUE





3) In order to be considered successful, a firm must produce returns greater than alternative investments.

Answer: TRUE





4) An asymmetry exists whenever one participant in a market has ...