ADV 215 Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about ADV 215? On this page you'll find 3 study documents about ADV 215.
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Adv 215 WVU bundled exams with complete solution
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Adv 215 WVU bundled exams with complete solution
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ADV 215 FINAL QUESTIONS SOLVED CORRECTLY & GRADED A+
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1. The retailer of the Craftsmen tools is using product differentiation when it advertises that unlike some 
other tools, its brand of tools have a lifetime warranty - Answer-True 
2. An ad is Fit Magazine offered a 30-day free in-home trial of a lifecycle exercise bike with free shipping 
and return if you were not satisfied with the bike. The function of the ad is - Answer-Encourage 
consumers to try the bike 
3. Of all the business functions, _________ is the only one whose primary role is to...
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ADV 215 Exam 1 Questions With 100% Correct
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Advertising - Answer-A communication tool using objectives and strategies to impact consumer 
thoughts, feelings, and actions. 
2 requirements: centralized exchange, supply surpasses demand 
Central exchange and supply surpasses demand - Answer-the 2 requirements for advertising; 
central exchange is a currency transaction 
supply surp is just to make sure you have enough to go around and keep consumers satisfied 
Marketing Communications (Mar Com) - Answer-Tools used to communicate with custome...