MKT Study guides, Class notes & Summaries

Marketing Ch. 15 Concept Quiz Latest Update Graded A+ A plan for the optimal use of the elements of promotion is a _______. promotional strategy The two general forms of marketing communication are __________ and __________ interpersonal communication ; mass communication A company runs an ad on social media. This is an example of which type of communication? Mass communication A consumer listening to radio advertisement is an example of which component of the communications pr...

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