Bedrijfscommunicatie Study guides, Class notes & Summaries

This summary contains my notes on all courses, including the PowerPoint slides. I went to every class and passed the exam with a 16/20. I followed the subject Digital Marketing in the academic year 2021-2022.

This document contains all the words you can use for the English Business Communication vocabulary test.

Consumer Behaviour Summary - prof. Nowlan (Master in Business Communication, KU Leuven)

This self-made vocabulary list provides a clear overview of the terms that can be requested on the vocabulary test at the end of the 2nd semester. I compiled this list using the handbook.

This self-made vocabulary list provides a clear overview of the terms that can be requested on the vocabulary test at the end of the first semester. I compiled this list using the handbook.

This is a full summary of the Digital Marketing course by prof. dr. Tim Smits. Included: - Slides - Guest lectures by Tom Boesten and Simone Krouwer - Notes - Summary of the book "Understanding Digital Marketing" on top of the slides - All papers: extensive summaries that are likely to be sufficient for the exam - Q&A's Together, this should be everything you need to answer the exam questions from home.

This is a summary for the 2019-2020 course 'Consumer Behaviour' by S. Bruyneel and A. Grubliauskiene (B-KUL-D0R13A). It is based on the lectures, the slides provided during those lectures, the papers discussed during the lectures, and the course book titled 'Consumer Behavior'. It contains everything from the slides, the most important information from the book, and for each subject, a reference to the corresponding pages in the book, making it a complete overview of the course.

This is a summary for the 2019-2020 course 'Advertising 1' (the 4 credit variant of Advertising, 6 credits) by T. Smits (B-KUL-S0G94A). It is based on the lectures, the slides provided during those lectures, and guest lectures that were part of the course. It contains everything from the slides and the most important information provided during the lectures, making it a complete overview of the course.

This is a glossary of the course Consumer Behaviour [D0r13a], taught by Prof. Sabrina Bruyneel and Dr. Aiste Gubliauskiene. The document is not a prerequisite to pass the course but it can be used to revise the main concepts for every chapter.