Consumer Study guides, Class notes & Summaries

FREE Wooclap Open and closed questions and answers CE8 Chapter 11

This Essay has been written for the course: Consumer branding. The Essay is primarily beneficial for International business students who are doing a major in International Marketing and Sales. The focus of this Essay was the identification and comparison between Brand Awareness and Brand Association. In order to come up with the argumentations the theory of Keller has been taken into account as well as other sources listed in the Biography.

Summaries of the course Principles of Economics AMSIB year 1

Complete summary for making the Assignment Consumer Research 5.2 and the test. This document contains all lectures and seminars of 5.2 (including on analysing data in SPSS). This summary helped me enormously and with this I passed this course at once. Hopefully this summary can also help you get this course:) Good luck!

Complete summary for making the Assignment Consumer Research unit 1: Developing a questionnaire. This document contains all the lectures of 5.1 (including the information about the structure of a questionnaire and working in SPSS) and the explanation of thesistoolspro. This summary has helped me enormously and with this I completed my assignment in one go. Hopefully this summary can also help you complete your assignment :) Goodluck!

A summary of the subject Marketing and Sales. First year International Business Studies at HvA. The subjects mentioned in the summary are: Creating customer value and engagement (chapter 1), Company and marketing strategy (chapter 2), Analysing the marketing environment (chapter 3), Understanding consumer and business buyer behaviour (chapter 5), Customer-driven marketing strategy: creating value for targeted customers (chapter 6), Products, services, and brands: building customer value (chapter...

This thesis was written for the study International Business focussing on (online) marketing. The research question that has been researched is: "What online marketing strategy should company X implement for the German market in order to increase overall sales with 25%?". To answer this research question several theories were used focussing on (online) marketing, consumer behaviour and cross culture. To examine the study, primary data was gathered in the form of an interview with a marketing e...

Extensive summary for the course consumer behavior and influences. Notes of the powerpoints are included! The summary is in English, but there are also pieces of text in Dutch for clarification.

All the slides from Mr. Kostelijk summarized with examples and pictures. Week 1-8 of the Marketing Minor at the AMSIB

Summary lectures (2018) and components of the book. (Achieved grade - 9)