Iab digital media stuvia Study guides, Class notes & Summaries

IAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete SolutionsIAB Digital Media Sales Certification - Detailed Content with Complete Solutions Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; use...

Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWERScreative design, logos, images, or text provided by the advertiser Pacing - ANSWERSrefers to the process of ensurin...

IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A) IAB - Digital Media Sales Exam Questions and Answers (Graded A)Awareness, Consideration, Purchase, Retention, Advocacy - ANSWER-What are the five stages in the 'Marketing Funnel" What does PESO Stand for? - ANSWER-Paid, Earned, Shared, Owned Paid Media - ANSWER-Tradational Media Buying Earned Media - ANSWER-Publicity (News coverage or word of mounth)

IAB - Digital Media Buying & Planning with Complete Solutions IAB - Digital Media Buying & Planning with Complete Solutions Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various adve...

AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that facilitates automated auction-based pricing and buying in real-time. (Excludes technology platforms that exclusively provide tools than enable direct media buying and selling between participants) ...

DSP - ANSWER-Demand Side Platform: Tech interface that provides centralized and aggregated media buying from multiple sources including ad exchanges, ad networks, and sell side platforms SSP - ANSWER-Seller Side Platform: Tech used by publishers to sell inventory, optimize pricing/yield and audience for a pool of potential advertisers Exchange - ANSWER-An online marketplace platform that facilitates automated auction-based pricing and RTB Ad Network - ANSWER-A sales channel for pubs and...

IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IAB Digital Media Sales Certification Test Prep Questions and Answers 100% Correct.IA...

Tags - ANSWER-code that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWER-a 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad delivery analytics such as registration, conversions, and targeting Assets - ANSWER-creative design, logos, images, or text provided by the advertiser Pacing - ANSWER-refers to the process of ensurin...

Ad Verification - ANSWER-A process which attempts to verify that one or more attributes of a served online ad have been executed in a manner consistent with the terms specified by the advertiser or agency and agreed to as part of the ad campaign terms. Agency Corporate Contracts or Rate Cards - ANSWER-Documents that list the descriptions and prices for various advertising options offered by a given media outlet. Audience Behavior - ANSWER-Understanding your target audiences' behavior when...

IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sales Exam Questions and Answers (Graded A+) IAB - Digital Media Sale...