Amarchetti
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Expectancy Theory Notes
Provides a breakdown of expectancy theory including motivation, goal-setting theory, and self-efficacy.
- Book
- Textbook notes
- • 2 pages •
Provides a breakdown of expectancy theory including motivation, goal-setting theory, and self-efficacy.
Family Life cycle Notes
Provides notes on family influences in regards to marketing and their role in the decision-making process.
- Textbook notes
- • 6 pages •
Provides notes on family influences in regards to marketing and their role in the decision-making process.
Social stratification & Social class notes
Provides a breakdown of social stratification and different social class system structures and its uses in marketing. Includes socioeconomic determinants of social class.
- Book
- Textbook notes
- • 1 pages •
Provides a breakdown of social stratification and different social class system structures and its uses in marketing. Includes socioeconomic determinants of social class.
Contingency factors and decision making noted cont.
provides notes on the 3 consumer learning decision-making stages and the 3 contingency factors
- Book
- Textbook notes
- • 3 pages •
provides notes on the 3 consumer learning decision-making stages and the 3 contingency factors
Personality nOTES
Provides an n introduction to personality covering the topics of using personality traits to target markets, the five factor model of personality, Hippocratic personality types and, the relationship between brand image, brand personality, and self-concept
- Book
- Textbook notes
- • 2 pages •
Provides an n introduction to personality covering the topics of using personality traits to target markets, the five factor model of personality, Hippocratic personality types and, the relationship between brand image, brand personality, and self-concept
Exam #1 study guide
Provides notes regarding the complex and varied family life cycles, including demographic and lifestyles modifications and the changes occurring throughout the life cycle of the family
- Book
- Textbook notes
- • 5 pages •
Provides notes regarding the complex and varied family life cycles, including demographic and lifestyles modifications and the changes occurring throughout the life cycle of the family
Exam #3 study guide
Provides notes regarding the complex and varied family life cycles. Introduction to demographics and lifestyle modifications and the changes during families evolution
- Textbook notes
- • 2 pages •
Provides notes regarding the complex and varied family life cycles. Introduction to demographics and lifestyle modifications and the changes during families evolution
Consumer Behavior exam #2
Exam study guide including the topics of subcultural influences, scoial stratification/social class, social groups, and family influences
- Book
- Study guide
- • 2 pages •
Exam study guide including the topics of subcultural influences, scoial stratification/social class, social groups, and family influences