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Summary Foundations of Marketing Summary Foundations of Marketing

  • Summary Foundations of Marketing

  • Summary • 55 pages • 2017
  • Summary Foundations of Marketing Book: Marketing An Introduction Author: Gary Armstrong, Philip Kotler with Marc O. Opresnik Edition: Thirteenth Chapters 1-3 5-9 European Studies year 1
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Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value

  • Chapter 7 Managing Market Products, Services, and Brands: Building Customer Value

  • Textbook notes • 9 pages • 2017
  • Available in package deal
    • Detailed and well organized chapter notes for chapter 7: Products, Services, and Brands Creating Customer Value Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 9 Pricing: Understanding and Capturing Customer Value Chapter 9 Pricing: Understanding and Capturing Customer Value

  • Chapter 9 Pricing: Understanding and Capturing Customer Value

  • Textbook notes • 8 pages • 2017
  • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 5 Understanding Consumer and Business Buyer Behavior Chapter 5 Understanding Consumer and Business Buyer Behavior

  • Chapter 5 Understanding Consumer and Business Buyer Behavior

  • Textbook notes • 10 pages • 2017
  • Available in package deal
    • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers

  • Chapter 6 Customer Value-Driven Marketing Strategy Creating Value for Target Customers

  • Class notes • 7 pages • 2017
  • Available in package deal
    • Through chapter notes Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 3: Analyzing the Marketing Environment Chapter 3: Analyzing the Marketing Environment

  • Chapter 3: Analyzing the Marketing Environment

  • Textbook notes • 6 pages • 2017
  • Available in package deal
    • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Chapter 8 Developing New Products Chapter 8 Developing New Products

  • Chapter 8 Developing New Products

  • Textbook notes • 7 pages • 2017
  • Available in package deal
    • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Marketing Chapter 1 Marketing Chapter 1

  • Marketing Chapter 1

  • Summary • 6 pages • 2017
  • Summary Marketing - An Introduction Chapter 1 Hanzehogeschool Groningen
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Chapter 4 Managing Marketing Information to Gain Customer Insights Chapter 4 Managing Marketing Information to Gain Customer Insights

  • Chapter 4 Managing Marketing Information to Gain Customer Insights

  • Textbook notes • 6 pages • 2017
  • Available in package deal
    • Very detailed, organized, and complete chapter outline Had coordination, subordination, diagrams, and color coding
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Marketing: An Introduction, 13th Edition

  • Marketing: An Introduction, 13th Edition

  • Package deal • 3 items • 2017
  • Chapters 6-8
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