Marketing In Emerging Economies Chattophadyay Book Ch. 1-2-9 summary VU/IBA
This document includes a summary of te Book chapters 1,2 & 9 of the book Chattophadyay, that is part of the study material for course Marketing in Emerging Economies.
Marketing in Emerging Economies articles summary
This document includes summaries of all the articles that are part of the study material for the tinal exam. The summary describes important terminlogy. Furthermore, the summary elaborates on the research frameworks, terminilogies, hyptohesis, existing literature and implications for emerging markets.