IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE IAB Digital Media Sales EXAM BUNDLE
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AAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that...
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Add to cartAAS - ANSWERSAverage Active Sessions: the average number of streams of one minute or more that are active within a time period Ad Exchange - ANSWERSA sales channel between publishers and ad networks that can also provide aggregated inventory to advertisers. They provide a technology platform that...
Tags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad deliv...
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Add to cartTags - ANSWERScode that advertiser provides to publisher that calls the advertisers' server in order to. deliver a specific ad creative Pixles - ANSWERSa 1x1 dot embedded on a webpage which can be referenced by a third party server to track activity; used to collect data for website and ad deliv...
Contextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior Wha...
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Add to cartContextual Targeting - ANSWERStargeting based on content/context of the sit/platform Example of contextual targeting - ANSWERSReaching sports lovers on the sports section of a news site behavioral targeting - ANSWERStargeting online ads to consumers based on their web searching behavior Wha...
A mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the best way to track the response rate? - ANSWERSClick-to-call A client with a budget of $50K wants to purchase 3MM impressions. They want the impressions broken down w...
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Add to cartA mobile advertiser is gauging the effectiveness of a mobile campaign by the number of leads received in a given month. What is the best way to track the response rate? - ANSWERSClick-to-call A client with a budget of $50K wants to purchase 3MM impressions. They want the impressions broken down w...
1st Party Data - ANSWERSData that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and the...
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Add to cart1st Party Data - ANSWERSData that is collected from or about users of a website or service with which the users interact directly and is owned by the publisher or controller of the website and/or service. An EXAMPLE of 1st Party Data collection would be a credit card company that collects and the...
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