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Samenvatting Grondslagen van de marketing hoofdstuk 1 $3.31   Add to cart

Summary

Samenvatting Grondslagen van de marketing hoofdstuk 1

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Heldere samenvatting met foto's van Grondslagen van de Marketing Hoofdstuk 1

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  • March 4, 2016
  • 9
  • 2015/2016
  • Summary
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Available practice questions

Flashcards 56 Flashcards
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Some examples from this set of practice questions

1.

Which 3 objectives does lean management focus on?

Answer: Added value, process flow, minimize waste

2.

What are the five lean management principles?

Answer: Value, value stream, flow, pull, perfection

3.

Which of the following is NOT a part of using lean management? 1. Eliminating waste 2. Maximising the production capacity 3. Produce what the customer wants

Answer: 2. Maximising the production capacity is NOT a part of using lean management

4.

What is, according to Bradach (1997) NOT a main challenge of a managing chain? 1. Adapting the system as a whole in response to the threats and opportunities 2. Keeping up with supply and demand 3. Adding new outlets

Answer: 2. Keeping up with supply and demand is NOT a main challenge of a managing chain

5.

\'Firms who sell their operations concept to other firms but stay in control of marketing and concept development in return for a fee \' is the definition of:

Answer: Franchising

6.

What are the five stages of the service firm life cycle

Answer: Entrepreneurship, multi-site rationalization, growth, maturity, decline

7.

Which is the correct order of the 5S workplace organization model?

Answer: Sort, Set, Shine, Standardize, Stick

8.

What is described here? \"Ability to thrive and prosper in an environment of ever increasing and constantly changing customer demands.\"

Answer: Agility

9.

The best forecast on the needed capacity for the parking lots is based on:

Answer: Number of visitors in past average occupancy per car arrival and leaving pattern season day of the week

10.

The Deming circle is a process tool used to create improvement. It consist of 4 parts. These parts are:

Answer: Plan, do, check, act (also known as the PDCA circle)

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