Summary
Samenvatting Grondslagen van de marketing hoofdstuk 1
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Heldere samenvatting met foto's van Grondslagen van de Marketing Hoofdstuk 1
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Some examples from this set of practice questions
1.
Which 3 objectives does lean management focus on?
Answer: Added value, process flow, minimize waste
2.
What are the five lean management principles?
Answer: Value, value stream, flow, pull, perfection
3.
Which of the following is NOT a part of using lean management? 1. Eliminating waste 2. Maximising the production capacity 3. Produce what the customer wants
Answer: 2. Maximising the production capacity is NOT a part of using lean management
4.
What is, according to Bradach (1997) NOT a main challenge of a managing chain? 1. Adapting the system as a whole in response to the threats and opportunities 2. Keeping up with supply and demand 3. Adding new outlets
Answer: 2. Keeping up with supply and demand is NOT a main challenge of a managing chain
5.
\'Firms who sell their operations concept to other firms but stay in control of marketing and concept development in return for a fee \' is the definition of:
Answer: Franchising
6.
What are the five stages of the service firm life cycle
Answer: Entrepreneurship, multi-site rationalization, growth, maturity, decline
7.
Which is the correct order of the 5S workplace organization model?
Answer: Sort, Set, Shine, Standardize, Stick
8.
What is described here? \"Ability to thrive and prosper in an environment of ever increasing and constantly changing customer demands.\"
Answer: Agility
9.
The best forecast on the needed capacity for the parking lots is based on:
Answer: Number of visitors in past average occupancy per car arrival and leaving pattern season day of the week
10.
The Deming circle is a process tool used to create improvement. It consist of 4 parts. These parts are:
Answer: Plan, do, check, act (also known as the PDCA circle)
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