Summary
Summary articles 1ZAUC0
- Course
- Institution
A brief summary of the articles for the intermediate exam of 1ZAUC0 - Marketing in Action from the University of Technology Eindhoven (TU/e). The titles of the articles are: 01 The New Complete Marketer 02 Blue Ocean Strategy 03 Customer Intimacy and Other Value Disciplines 04 The Half-Truth of Fi...
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