Summary
Summary Marketing Management (BEM 122) - 2014
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Summary of Marketing Management; BEM 122 (2014) Notes were made using both the slides and book (Grasping service marketing. 2nd edition. ) to flesh out the summary notes. Table of contents included for quick navigation. Covers chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11 Organised by main heading...
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