Marketing Fundamentals

Thomas More - Marketing Fundamentals Summary Last document update:   ago

Class: Marketing Lecturer: Govaerts Wim Phase: Year 1 – Semester 1 Content: Creating customer value & Engagement - Company and marketing strategy - Analysing the marketing environment - Managing marketing information to gain consumer insights - Consumer markets and buying behaviour - : Customer Value driven marketing strategy / Creating value for target customers - Products, services, and brands / Building customer value – Pricing - Marketing Channels Copyright warning: Reproduction a...