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Marketing Dynamics

University College Birmingham

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The Marketing Concept level 4 -Digital marketing

  • The Marketing Concept level 4 -Digital marketing

  • Essay • 4 pages • 2020
  • Programme: TitleBA/ FdA Marketing Management & BA/ FdA Digital Marketing Module Title: Marketing Dynamics Module Code: 1449 Assignment Title: The Marketing Concept Level 4 Assignment Word Count: 1,000 words Module Learning Outcomes covered in this assignment: 1.Understand the nature of business activity and the role of marketing 2.Understand the basis of consumer behaviour and the influences on buyer decision making ASSIGNMENT TASK Alibaba, is overhauling the business model of a fas...
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