Public Relations
Berkeley College
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Ethics PR chapter conclusion
- Textbook notes • 3 pages • 2019
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Ethics PR, utillitarism, golden mean, principle of utility, judeo-christian ethic, categorical imperative, code of conduct, corporate social responsibility, categories, government, journalism, council of PR firms code of ethics, four ethical theories, six core values
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Management PR chapter conclusion
- Textbook notes • 5 pages • 2019
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Management PR, PR plan, campaign, objectives, budgeting, implementation, departments, agencies, reputation management, jobs in demand
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Public opinion chapter conclusion
- Textbook notes • 1 pages • 2019
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Public opinion, definition, explanations, Maslow's hierarchy of needs, attitudes, acceptance
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The history and growth of PR chapter conclusion
- Textbook notes • 1 pages • 2019
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The history and growth of PR, influencing, evolution of PR, Page's five principles of successful corporate PR
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Feedback presentation including notes
- Presentation • 4 pages • 2019
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Feedback presentation including notes below the slides, based on database research, including examples, definitions, video, explanations, GOT AN A IN THE PRESENTATION
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Public Relations
- Package deal • 5 items • 2019
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Everything you need to know for getting started in Public Relations. This package includes all textbook information for this course.
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Communication in PR chapter conclusion
- Textbook notes • 2 pages • 2019
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Communication in PR, goals, traditional theories, contemporary theories, types, receiver's bias, feedback
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