RES 351 Final Exam Guide (RES 351)

RES 351 Final Exam Guide 1) Northwest Airlines applied mathematical models to determine which customers in its database were currently responsible for most of its profitability and which customers were not currently profitable but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 2) Minute Maid sees research as the fundamental first step in any business decision, and it created proprietary methods for conducting r...