Deca pbm exam Study guides, Class notes & Summaries

Touchpoints all of the opportunities that a company has to connect with its customers and reinforce its brand value Retailing selling products trademarks symbols, designs, or words used by producers to identify goods or services cultural imperialism Businesses in some countries, especially more developed ones, may have an attitude that their approach, tastes, or preferences are "better" than those of other countries, particularly less developed ones authoritaria...

Touchpoints - Answer- all of the opportunities that a company has to connect with its customers and reinforce its brand value Retailing - Answer- selling products trademarks - Answer- symbols, designs, or words used by producers to identify goods or services cultural imperialism - Answer- Businesses in some countries, especially more developed ones, may have an attitude that their approach, tastes, or preferences are "better" than those of other countries, particularly less developed ...