Marketing 351 exam 2 Samenvattingen, Aantekeningen en Examens
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!!
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CSUF MKTG 351 Final Exam Review (Ron Imus MKTG 351 Final Exam Review) Rated 100% Correct!! 
 
Promotional Mix 
1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
promotion 
Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response 
promotional strategy 
a plan for the optimal use of the elements of promotion to elicit a particular response; main goal is to convin...
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Marketing 351 Exam 2 2023 with 100% correct answers
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set of buyers who have some interest in the product - correct answer -Market 
 
measurable, accessible, responsive, and substantial (MARS) - correct answer -Segmentation must be 
 
judging how large the market is and how many customers are in that market - correct answer -Measureable 
 
judging how to reach and identify your market - correct answer -Accessible 
 
the awareness to make the marketing strategy different for each segment - correct answer -Responsive 
 
market must be large enough th...
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Marketing 351 Exam 2
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Marketing 351 Exam 2
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Marketing 351 Exam 2 Questions and answers latest update
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Marketing 351 Exam 2 Questions and answers latest update
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Marketing 351 Exam 2 (with Complete Solutions)
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set of buyers who have some interest in the product correct answers Market 
 
measurable, accessible, responsive, and substantial (MARS) correct answers Segmentation must be 
 
judging how large the market is and how many customers are in that market correct answers Measureable 
 
judging how to reach and identify your market correct answers Accessible 
 
the awareness to make the marketing strategy different for each segment correct answers Responsive 
 
market must be large enough that people ...
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MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
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MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS
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MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS.
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MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS.
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CSUF MKTG 351 Final Exam Review Questions and Answers 100% Pass
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CSUF MKTG 351 Final Exam Review 
Questions and Answers 100% Pass 
 
Promotional Mix 1) advertising 
2) public relations 
3) sales promotions 
4) personal selling 
5) social media 
 
promotion Communication by marketers that informs, persuades, and reminds potential 
buyers of a product in order to influence an opinion or elicit a response 
 
promotional strategy a plan for the optimal use of the elements of promotion to elicit a 
particular response; main goal is to convince buyers that the prod...
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Marketing 351 Exam 2 CSUF Questions and answers 2024
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What factors influence consumer behavior? - 1. Cultural 
2. Social 
3. Personal 
4. Psychological 
 
Cultural Factor - Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) 
 
Includes Cultural, Subcultural, and Social Class influences 
 
Social Factor - "Interaction influence" 
 
Includes the three types of Reference Groups: 
1. Aspirational 
2. Associative 
3. Dissociative 
 
As well as opinion leaders and market mavens 
 
A...
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OMIS 351 Exam Questions With 100% Verified Answers
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OMIS 351 Exam Questions With 100% 
Verified Answers 
What is the function that we have used in VC1 to search for relative grades in Grades Table? - 
answerVLOOKUP 
The ability to track customers, analyze campaign results, and modify tactics are the distinct 
advantages offered by _____ to the field of marketing. - answerthe Web 
_______________ refers to a technology which can (among other things) be used to "track your 
luggage at the airport" - answerRFID 
Technology experts in the area of _...
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