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Basics of Marketing Basics of Marketing

  • Basics of Marketing

  • Summary • 6 pages • 2019
  • Basics of Marketing document, will explain in English what the necessary basic knowledge is of Marketing, based on lessons given by Mr. Stephan Jacobs.
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Chapter 1: Marketing Principles and Society Chapter 1: Marketing Principles and Society

  • Chapter 1: Marketing Principles and Society

  • Summary • 8 pages • 2017
  • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 1: Marketing Principles and Society
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Chapter 6: Proposition and Branding Decisions Chapter 6: Proposition and Branding Decisions

  • Chapter 6: Proposition and Branding Decisions

  • Summary • 8 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 6: Proposition and Branding Decisions
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Fundamentals of Marketing - Part 3 (Implementing the Marketing Mix)

  • Fundamentals of Marketing - Part 3 (Implementing the Marketing Mix)

  • Package deal • 5 items • 2017
  • Samenvattingen van de hoofdstukken 6 t/m 10.
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Marketing Principles Summary, Chapters 1 – 12 Marketing Principles Summary, Chapters 1 – 12

  • Marketing Principles Summary, Chapters 1 – 12

  • Summary • 72 pages • 2018
  • Engelse samenvatting van het boek 'Fundamentals of Marketing' uit 2017.
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Chapter 8: Marketing Communications Principles Chapter 8: Marketing Communications Principles

  • Chapter 8: Marketing Communications Principles

  • Summary • 9 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 8: Marketing Communications Principles
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Chapter 7: Pricing and Value Creation Chapter 7: Pricing and Value Creation

  • Chapter 7: Pricing and Value Creation

  • Summary • 6 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 7: Pricing and Value Creation
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Fundamentals of Marketing by Paul Baines Fundamentals of Marketing by Paul Baines

  • Fundamentals of Marketing by Paul Baines

  • Summary • 44 pages • 2017
  • Dit is een volledige samenvatting van het boek Fundamentals of Marketing door Paul Baines.
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Chapter 9: Managing Marketing Communications Chapter 9: Managing Marketing Communications

  • Chapter 9: Managing Marketing Communications

  • Summary • 8 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 9: Managing Marketing Communications
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Chapter 10: Managing Channels and Distribution Chapter 10: Managing Channels and Distribution

  • Chapter 10: Managing Channels and Distribution

  • Summary • 9 pages • 2017
  • Available in package deal
    • Fundamentals of Marketing - Oxford University (Paul Baines, Chris Fill, Sara Rosengren, and Paolo Antonetti) Chapter 10: Managing Channels and Distribution
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