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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 54 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Elaborate summary of Kotler & Keller's Marketing Management, Global edition, 15th edition. Contains chapters 1, 2, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, 16, 20 & 22.
- Summary
- • 140 pages •
Elaborate summary of Kotler & Keller's Marketing Management, Global edition, 15th edition. Contains chapters 1, 2, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, 16, 20 & 22.
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
- Summary
- • 63 pages •
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
- Summary
- • 109 pages •
Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
Samenvatting van het hele boek Management en Marketing van Kotler en Keller.
- Summary
- • 128 pages •
Samenvatting van het hele boek Management en Marketing van Kotler en Keller.
H1 tot H22. Kottler Keller. Marketing management. 15th edition. Pearson. Inlcusief grafieken en afbeeldingen om de theorie beter te begrijpen! Bruikbaar voor het vak Marketing Management van de opleiding Bedrijfs-en Consumentenwetenschappen op de Wageningen University. Met deze samenvatting haalde ik een 7,5 op het tentamen.
- Summary
- • 104 pages •
H1 tot H22. Kottler Keller. Marketing management. 15th edition. Pearson. Inlcusief grafieken en afbeeldingen om de theorie beter te begrijpen! Bruikbaar voor het vak Marketing Management van de opleiding Bedrijfs-en Consumentenwetenschappen op de Wageningen University. Met deze samenvatting haalde ik een 7,5 op het tentamen.
Uitgebreide Nederlandse samenvatting van de 15e editie van het boek: Marketing Management (Kotler & Keller, 2016). Bevat de hoofdstukken 1 t/m 5 en 9 t/m 23. Minor Business Administration. Universiteit van Amsterdam. 2015 - 2016
- Summary
- • 72 pages •
Uitgebreide Nederlandse samenvatting van de 15e editie van het boek: Marketing Management (Kotler & Keller, 2016). Bevat de hoofdstukken 1 t/m 5 en 9 t/m 23. Minor Business Administration. Universiteit van Amsterdam. 2015 - 2016
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
- Summary
- • 83 pages •
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
- Exam (elaborations)
- • 886 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through.

Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621.

Good luck!
- Summary
- • 29 pages •
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through.

Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621.

Good luck!
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
- Summary
- • 40 pages •
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
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