Consumer Behavior

Dit bestand bevat alle college slides van de cursus Consumer Behavior. Daarnaast bevat dit bestand nog uitgebreide aantekeningen bij deze slides. In this document, you find all the slides of the course Consumer Behavior. With the slides, there are also many notes in this document.

If you message me on Facebook (Kelly Miao), you can get the summary with discount.

A summary of all the lectures of Consumer Behavior (lecture 1 till 14). If you have the old version, without lecture 13 and 14, you can go to my downloads and get the new file for free.

Samenvatting Boek Consumer Behavior, Building a marketing strategy, 12th edition. Hoofdstukken 8 t/m 12. Voor het vak marketing.

Samenvatting hoorcolleges

This is a summary of all the fourteen lectures from the course Consumer Behavior (590032, psychology, year 3, block 2). From the lectures given by PhD A.M. Evans. The notes are extensive, so they cover everything said in the lectures and supporting graphics are added to make studying for the exam easier. Good luck with the exam!

Article hoorcollege 2: When an Ad's Influence Is beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused by Incidental Ad Exposure Stewart Shapiro. Article hoorcollege 2: Subliminal priming and persuasion: Striking while the iron is hot Erin J. Strahan, Steven J. Spencer,* and Mark P. Zanna. Article hoorcollege 2: Mimicry for money: Behavioral consequences of imitation Rick B. van Baaren,* Rob W. Holland, Bregje Steenaert, and Ad van Knippenberg. Article hoorcollege 3: Po...

Samenvatting van een reeks zeer bekende artikelen (de meest gebruikte tijdens vakken die over consumentengedrag en/of marketing gaan); door steeds de 'key questions' te beantwoorden is het makkelijker de verbanden tussen artikelen te kunnen leggen.