Pelsmacker Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Pelsmacker? On this page you'll find 276 study documents about Pelsmacker.
Page 3 out of 276 results
Sort by
-
Ideale samenvatting voor Marketing Communications!
- Summary • 84 pages • 2022
-
- $9.36
- 10x sold
- + learn more
Volledige samenvatting van lessen + handboek
-
In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
-
- $4.51
- 33x sold
- + learn more
Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
-
Summary - Marketing Communications: A European Perspective
- Summary • 55 pages • 2023
-
- $6.60
- + learn more
Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
-
Book Summary Chapter 3,4,6,12
- Summary • 11 pages • 2022
-
- $3.30
- 5x sold
- + learn more
Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
-
Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
- Available in package deal
-
- $11.99
- + learn more
IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
As you read this, a fellow student has made another $4.70
-
Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
- Available in package deal
-
- $12.49
- + learn more
Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
-
Samenvatting Marketingcommunicatie
- Summary • 40 pages • 2023
-
- $6.60
- + learn more
Het document bevat alle leerstof voor het examen van marketing communicatie, 1e jaar marketing aan AP hoge school. Gemaakt met lesslides, boek en notities van in de les. Heb hier zelf een 16/20 mee behaald.
-
IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023
- Available in package deal
-
- $10.99
- + learn more
What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
-
Samenvatting Marketing Communications (F710303A)
- Summary • 93 pages • 2024
-
- $7.15
- + learn more
Samenvatting module Marketing Communications binnen de master Handelswetenschappen met afstudeerrichting 'Commercieel Beleid'. De samenvatting omvat de meest belangrijke zaken die te kennen zijn voor het examen. De samenvatting werd gemaakt samen met het boek.
-
In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
- Summary • 42 pages • 2021
-
- $4.40
- 5x sold
- + learn more
Includes a summary of the following articles: 
 
Topic 1 - Introduction to digital marketing & SEO 
1.1	Digital Marketing Trends Report 2020 – Sparxoo 
 
Topic 2 - Search engine advertising & Web analytics 
2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 
2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) 
 
To...
How did he do that? By selling his study resources on Stuvia. Try it yourself! Discover all about earning on Stuvia