Marekting Study guides, Class notes & Summaries

De volgende hoofdstukken zijn samengevat 1. Digital innovation 2. Customer journey 3. SEO 4. Online Branding 5. Contentmarketing 6. E-mail marketing 7. Introductie in de AI voor E-commerce 8. Introductie SEA 9. SEA in de praktijk 10. Social Media 11. Influencermarketing 12. Digital Analytics 13. Performance based marketing 13. Introductie trends en innovaties 14. Interpreteren van trend & innovaties Het document bevat 50! pagina's. Eigen risico met het behalen van h...

MNM3712 Summary notes.Detailed working, solutions, memo, notes & explanations.TOPIC 1: THE TRADITIONAL MARKETING APPROACH Study Unit 1: The Traditional marketing approach 1.1 The MARKETING CONCEPT Focusses on researching customers’ needs and wants and hen leads the manufacturing of a product/service that satisfies that need Principles that must be practices achieving the marketing concept • Consumer orientation • Profit orientation • Organisationnel intégration 1.2 THE TRADITI...

Principles of Marketing Chapters 1-8 Already Passed Marketing The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return Needs States of felt deprivation Wants The form human needs take as they are shaped by culture and individual personality Demands Human wants that are backed by buying power Market Offerings Some combination of products, services, information, or experiences offered to a market to sat...

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. American Marketing Association marketing definition * 1. Understand the Marketplace and customer needs and wants 2. Design a customer-driven marketing strategy 3. Construct an integrated marketing program that delivers superior value. 4. Build profitable relationships and create customer ...

een voorbereiding obv mijn notities + boek, genoeg om goed te slagen ! (min 80%)

D077 Module 1 Questions and Answers Rated A Marketing business function that identifies, satisfies and retains customers through a set of activities related to creating, communicating, delivering and exchanging offerings that have value to the customer Purpose of Marketing sell a company's products/services - communicate the value of product/service - communicate with customers and address their wants and needs Marketing function determine what bundles of goods and services the company offers...

Summary of the chapters needed for the midterm for the course Marketing for IB or International Marketing.

In this file you will find the review of every article (base and additional) as well as summary of slides and video clips

Marketing definition - correct answer The activity, set of instructionsand process for creating, communicating, delivering and exchanging offerings that have value for customers, clients, society, and partners at large Exchange and Value - correct answer Exchange-Is the provision or transfer of goods, services, or ideas in exchange for something of value Value equation- precieved benefit/ Costs Product Orientation - correct answer A philosophy that focues on the internal capabilities of t...

case study and reflection