Pelsmacker Study guides, Class notes & Summaries
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Summary - Marketing Communications: A European Perspective
- Summary • 55 pages • 2023
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Marketing Communications: A European Perspective (Sixth edition) 
 
Summary of chapters: 
3 - How marketing communications work 
4 - Marketing communications planning 
7 - Media planning 
13 - Measuring campaign effectiveness
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In-depth Summary of all articles for Consumer Behavior 2021 (6314M0159Y)
- Summary • 60 pages • 2021
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Topic 1 – The Psychological Core 
 
1.1 An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior – Krishna (2012) 
 
1.2 Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior – Trope, Liberman & Wakslak (2007) 
 
1.3 Memories of Yesterday’s Emotions: Does the Valence of Experience Affect the Memory-Experience Gap? – Miron-Shatz, Stone & Kahneman (2009) 
 
Topic 2 – Consumer Ratio...
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Book Summary Chapter 3,4,6,12
- Summary • 11 pages • 2022
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Book Summary Chapter 3,4,6,12 of the book 'Marketing Communication; A European Perspective'. 7th edition
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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IMC is... - Answer a strategic process that is used to plan, develop, execute & evaluate marketing communications to audiences 
 
Functions of IMC - Answer Persuade consumers, remind, inform, build relationships, assist with elements of the marketing mix 
 
Steps in the IMC - Answer 1. Identify the target audience 
2. Establish the communications objectives 
3. Develop the IMC mix 
4. Establish the budget 
5. Evaluate the IMC campaign 
 
Push and pull strategy - Answer Push - focus o...
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Integrated Marketing Communications (IMC) questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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Integrated Marketing Communications (IMC) - Answer -carefully integrating and coordinating the company's many communications channels to deliver a clear, CONSISTENT, and compelling message about the organization and its products 
-calls for recognizing all contact points where the customer may encounter the company and its brands 
 
The Promotion Mix - Answer 1. Advertising 
2. Sales Promotion 
3. Personal Selling 
4. Public Relations 
5. Direct Marketing 
 
advertising - Answer any paid ...
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IMC – Marketing questions with correct answers
- Exam (elaborations) • 4 pages • 2023
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What is IMC? - Answer Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact 
 
What are the 5 core elements of IMC? - Answer 1. The message - rational or emotional 
2. Tools - promotional mix 
3. Media channels - print/broadcast/digital etc 
4. People - target audience 
5. Context - Sector and industry 
 
What are the 6 elements of the extended promo...
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In-depth Article Summary for Digital Marketing & Analytics (6314M0311Y)
- Summary • 42 pages • 2021
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Includes a summary of the following articles: 
 
Topic 1 - Introduction to digital marketing & SEO 
1.1	Digital Marketing Trends Report 2020 – Sparxoo 
 
Topic 2 - Search engine advertising & Web analytics 
2.1 Search engine advertisements: The impact of advertising statements on click-through and conversion rates – Haans, Raassens & van Hout (2013) 
2.2 Using Google Analytics to measure visitor statistics: The case of food composition websites – Pakkala, Presser & Christensen (2012) 
 
To...
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Mandatory chapters MarCom
- Summary • 31 pages • 2022
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For the course Marketing Communications of the master Marketing Management at Tilburg University, you need to read/learn four chapters: 3, 4, 6 and 12 of the book Marketing Communications: A European Perspective of Patrick De Pelsmacker. 
 
This is a summary of those mandatory chapters.
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Samenvatting en college-aantekeningen van Marketing Communication
- Summary • 65 pages • 2023
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Dit is een samenvatting van het boek Marketing Communications: A European perspective, 7th edition. Tevens bevat het college-aantekeningen. Dit document bevat alles wat je nodig hebt voor het tentamen van het Marketing Communication bij de studie Communicatie- en Informatiewetenschappen of International Business Communication. Dit betekent dat hoofdstuk 11 er niet in is verwekt en dat van sommige hoofdstukken (7, 8, 9 en 10) niet alles is samengevat, omdat dit niet nodig is voor het tentamen.
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Marketing Communication Book Summary Chapter 3, 4, 7, 13. Marketing Communications: A European Perspective
- Summary • 16 pages • 2021
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. 
 
The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
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